{"id":494,"date":"2014-07-31T20:37:00","date_gmt":"2014-07-31T19:37:00","guid":{"rendered":"https:\/\/psgfans.fr\/?p=494"},"modified":"2014-07-31T20:37:00","modified_gmt":"2014-07-31T19:37:00","slug":"ligue-1-il-y-a-de-la-place-pour-le-psg-en-chine","status":"publish","type":"post","link":"https:\/\/psgfans.fr\/?p=494","title":{"rendered":"Ligue 1: \u00abIl y a de la place pour le PSG en Chine\u00bb"},"content":{"rendered":"

INTERVIEW – Economiste sp\u00e9cialiste du march\u00e9 chinois, Philippe du Fresnay analyse les retomb\u00e9es de la tourn\u00e9e du club parisien\u2026<\/p>\n

\u00abJe suis sur place avec deux Chinois, l’un n’est pas au courant et l’autre ne conna\u00eet que David Beckham.\u00bb A \u00e9couter Philippe du Fresnay, \u00e9conomiste sp\u00e9cialis\u00e9 dans l’Empire du Milieu, le PSG ne d\u00e9barque pas en Chine en terrain conquis. Arriv\u00e9s \u00e0 P\u00e9kin mercredi apr\u00e8s un premier s\u00e9jour \u00e0 Hong Kong, les Parisiens sont l\u00e0 pour disputer le Troph\u00e9e des champions contre Guingamp samedi mais surtout pour tenter de s’implanter dans le march\u00e9 local. Une op\u00e9ration marketing pas si simple selon l’\u00e9conomiste.<\/p>\n

Le PSG a-t-il la possibilit\u00e9 de s\u2019implanter en Chine ou est-il trop en retard sur des clubs comme le Real Madrid ou Manchester United?<\/p>\n

L\u2019engouement des Chinois pour le football est l\u00e0. Quand vous d\u00eetes que vous \u00eates Fran\u00e7ais, on vous parle de Zidane. Dans ce contexte, cela prend tout son sens d\u2019essayer de marketer le PSG. Je pense qu\u2019il peut se faire une place car il n\u2019y a pas de club \u00e9tranger pr\u00e9dominant en Chine qui pourrait bloquer l\u2019arriv\u00e9e du club parisien.<\/p>\n

L\u2019arriv\u00e9e de Beckham \u00e9tait d\u00e9j\u00e0 un moyen pour Paris de draguer le march\u00e9 asiatique\u2026<\/p>\n

<\/a><\/div>\n

David Beckham est connu dans toute l\u2019Asie mais il est plus connu pour son physique que pour son jeu. La perception des Chinois est diff\u00e9rente de celle des Europ\u00e9ens, on regarde plus les joueurs pour leur histoire que pour leur valeur sportive.<\/p>\n

Sur quel point peut jouer le PSG pour s\u2019y implanter?<\/p>\n

Pour les Chinois, Paris est l\u2019embl\u00e8me du luxe mais relier le football et cet aspect-l\u00e0, \u00e7a n\u2019est pas facile. Jouer sur l\u2019apprentissage et la formation peut \u00eatre une piste. Le PSG pourrait investir un cr\u00e9neau important en Chine, l\u2019\u00e9ducation, en nouant des partenariats avec des clubs locaux.<\/p>\n

La Chine est-elle un pays porteur pour la vente de maillots?<\/p>\n

\u00c7a a toujours eu du succ\u00e8s m\u00eame si pendant longtemps, c\u2019\u00e9tait des contrefa\u00e7ons. Maintenant, les autorit\u00e9s surveillent ce march\u00e9 de plus en plus. mais on ne peut pas demander du march\u00e9 chinois les m\u00eames r\u00e9mun\u00e9rations que dans le march\u00e9 europ\u00e9en. \u00c7a sera difficile de vendre ses produits de mani\u00e8re identique.<\/p>\n

Que faut-il attendre de cette tourn\u00e9e?<\/p>\n

Ce n\u2019est pas un voyage qui va tout changer du jour au lendemain. En France, les entreprises doivent montrer qu\u2019elles ne n\u00e9gligent pas la Chine mais les r\u00e9sultats sur le long terme ne sont pas toujours l\u00e0. C\u2019est un march\u00e9 o\u00f9 il faut former les clients \u00e0 conna\u00eetre et \u00e0 aimer leur \u00e9quipe. L\u00e0, le PSG fait une relation d\u2019op\u00e9rations publiques destin\u00e9es aussi bien \u00e0 la Chine qu\u2019\u00e0 la France.<\/p>\n","protected":false},"excerpt":{"rendered":"

INTERVIEW – Economiste sp\u00e9cialiste du march\u00e9 chinois, Philippe du Fresnay analyse les retomb\u00e9es de la tourn\u00e9e du club parisien\u2026 \u00abJe suis sur place avec deux Chinois, l’un n’est pas au courant et l’autre ne conna\u00eet que David Beckham.\u00bb A \u00e9couter Philippe du Fresnay, \u00e9conomiste sp\u00e9cialis\u00e9 dans l’Empire du Milieu, le PSG ne d\u00e9barque pas en […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-494","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news"},"yoast_head":"\nLigue 1: \u00abIl y a de la place pour le PSG en Chine\u00bb - PSG FANS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psgfans.fr\/?p=494\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ligue 1: \u00abIl y a de la place pour le PSG en Chine\u00bb - 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